Visual Rhetoric and the Eloquence of Design
Author | : Leslie Atzmon |
Publisher | : Parlor Press LLC |
Total Pages | : 473 |
Release | : 2011-03-11 |
ISBN-10 | : 9781602351936 |
ISBN-13 | : 1602351937 |
Rating | : 4/5 (937 Downloads) |
Download or read book Visual Rhetoric and the Eloquence of Design written by Leslie Atzmon and published by Parlor Press LLC. This book was released on 2011-03-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.