Virtual Reality Marketing

Virtual Reality Marketing
Author :
Publisher : Kogan Page Publishers
Total Pages : 225
Release :
ISBN-10 : 9780749482879
ISBN-13 : 0749482877
Rating : 4/5 (877 Downloads)

Book Synopsis Virtual Reality Marketing by : Henry Stuart

Download or read book Virtual Reality Marketing written by Henry Stuart and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.


Virtual Reality Marketing Related Books

Virtual Reality Marketing
Language: en
Pages: 225
Authors: Henry Stuart
Categories: Business & Economics
Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b
Marketing New Realities
Language: en
Pages: 118
Authors: Cathy Hackl
Categories: Augmented reality
Type: BOOK - Published: 2017-11-06 - Publisher:

DOWNLOAD EBOOK

Cases on Immersive Virtual Reality Techniques
Language: en
Pages: 381
Authors: Yang, Kenneth C.C.
Categories: Computers
Type: BOOK - Published: 2019-04-12 - Publisher: IGI Global

DOWNLOAD EBOOK

As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Language: en
Pages: 318
Authors: Loureiro, Sandra Maria Correia
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: IGI Global

DOWNLOAD EBOOK

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of ind
The Virtual World and Marketing
Language: en
Pages: 251
Authors: Enes Emre Başar
Categories: Business & Economics
Type: BOOK - Published: 2018-07-27 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It prov