Unpacking Creativity
| Author | : Paula Pérez Sobrino |
| Publisher | : Cambridge University Press |
| Total Pages | : 323 |
| Release | : 2021-09-02 |
| ISBN-10 | : 9781108473538 |
| ISBN-13 | : 1108473539 |
| Rating | : 4/5 (539 Downloads) |
Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
