Understanding Social Media and Entrepreneurship

Understanding Social Media and Entrepreneurship
Author :
Publisher : Springer Nature
Total Pages : 224
Release :
ISBN-10 : 9783030434533
ISBN-13 : 3030434532
Rating : 4/5 (532 Downloads)

Book Synopsis Understanding Social Media and Entrepreneurship by : Leon Schjoedt

Download or read book Understanding Social Media and Entrepreneurship written by Leon Schjoedt and published by Springer Nature. This book was released on 2020-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.


Understanding Social Media and Entrepreneurship Related Books

Understanding Social Media and Entrepreneurship
Language: en
Pages: 224
Authors: Leon Schjoedt
Categories: Business & Economics
Type: BOOK - Published: 2020-06-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, g
Make Your Business Social
Language: en
Pages: 120
Authors: Lindsay Chambers
Categories: Business & Economics
Type: BOOK - Published: 2020-07-13 - Publisher: Business Expert Press

DOWNLOAD EBOOK

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Soc
Leveraging Computer-Mediated Marketing Environments
Language: en
Pages: 492
Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2019-01-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Social Media for Business
Language: en
Pages: 6
Authors: Anora McGaha
Categories: Business & Economics
Type: BOOK - Published: 2011-06-01 - Publisher:

DOWNLOAD EBOOK

Social Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidime