Understanding Interactive Network Branding in SME Firms
| Author | : Jan-Åke Törnroos |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 195 |
| Release | : 2019-11-12 |
| ISBN-10 | : 9781789739794 |
| ISBN-13 | : 1789739799 |
| Rating | : 4/5 (799 Downloads) |
Book Synopsis Understanding Interactive Network Branding in SME Firms by : Jan-Åke Törnroos
Download or read book Understanding Interactive Network Branding in SME Firms written by Jan-Åke Törnroos and published by Emerald Group Publishing. This book was released on 2019-11-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
