Understanding Consumer Decision Making

Understanding Consumer Decision Making
Author :
Publisher : Psychology Press
Total Pages : 463
Release :
ISBN-10 : 9781135693169
ISBN-13 : 1135693161
Rating : 4/5 (161 Downloads)
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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.


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