Ugandan Music in the Marketing Era
| Author | : David G. Pier |
| Publisher | : Springer |
| Total Pages | : 214 |
| Release | : 2016-04-29 |
| ISBN-10 | : 9781137546975 |
| ISBN-13 | : 1137546972 |
| Rating | : 4/5 (972 Downloads) |
Book Synopsis Ugandan Music in the Marketing Era by : David G. Pier
Download or read book Ugandan Music in the Marketing Era written by David G. Pier and published by Springer. This book was released on 2016-04-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
