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Transmedia Marketing
Language: en
Pages: 582

Transmedia Marketing

Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Transmedia Marketing
Language: en
Pages: 469

Transmedia Marketing

Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
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Handbook of Research on Transmedia Storytelling and Narrative Strategies

Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Transmedia Branding
Language: en
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Transmedia Branding

Authors: Burghardt Tenderich
Categories:
Type: BOOK - Published: 2014 - Publisher:

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Language: en
Pages: 457

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Authors: Hernández-Santaolalla, Víctor
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new