Transcultural Marketing

Transcultural Marketing
Author :
Publisher : M.E. Sharpe
Total Pages : 405
Release :
ISBN-10 : 9780765645067
ISBN-13 : 0765645068
Rating : 4/5 (068 Downloads)

Book Synopsis Transcultural Marketing by : Marye Tharp

Download or read book Transcultural Marketing written by Marye Tharp and published by M.E. Sharpe. This book was released on 2014-05-20 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.


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