The Transformational Consumer

The Transformational Consumer
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 176
Release :
ISBN-10 : 9781626568846
ISBN-13 : 1626568847
Rating : 4/5 (847 Downloads)
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Book Synopsis The Transformational Consumer by : Tara-Nicholle Nelson

Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.


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