The Social Entrepreneur's Playbook, Expanded Edition

The Social Entrepreneur's Playbook, Expanded Edition
Author :
Publisher : University of Pennsylvania Press
Total Pages : 234
Release :
ISBN-10 : 9781613631324
ISBN-13 : 1613631324
Rating : 4/5 (324 Downloads)
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Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.


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