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Download or read book The Relationship Between Celebrity Endorsement and Consumers Attitudes Toward Lebanese Fashion Market written by Murielle Bouramia and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity endorsement in the fashion industry has been endlessly developing these days. Thus, it is very important to study this phenomenon and its influence on branding. Our study will focus on the impact including a notable superstar on the image of fashion companies in Lebanon. Furthermore, we could like to emphasize on how does the advertising campaign involving such celebrities affect the consumer's purchasing decision. Interestingly, the study has showed that is a correlation between the consumer's brand awareness and attitude toward the brand and/or the celebrity's advertising endorsement. The study was concluded through the literature review and through the tended to calculated conceptual model, which highlighted the primary factors influencing purchaser behavior through celebrity endorsement as an advertising strategy. The examination of this thesis was processed utilizing a survey appropriated upon a specimen gathering of both sexual orientations and two diverse age sections. The principle motivation behind the study was to check whether celebrity's endorsement has more impact on the consumer's decision instead of his loyalty to the brand; and how the big celebrity's reputation and social image assumes an essential part in its choice for ad since they will show and uncovering the item and the brand's image. This argument was likewise suggested to the Lebanese fashion market.