The Principles of Islamic Marketing

The Principles of Islamic Marketing
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 221
Release :
ISBN-10 : 9781409459156
ISBN-13 : 1409459152
Rating : 4/5 (152 Downloads)

Book Synopsis The Principles of Islamic Marketing by : Dr Baker Ahmad Alserhan

Download or read book The Principles of Islamic Marketing written by Dr Baker Ahmad Alserhan and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.


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