The Power of Metaphor

The Power of Metaphor
Author :
Publisher : American Psychological Association (APA)
Total Pages : 301
Release :
ISBN-10 : 1433815796
ISBN-13 : 9781433815799
Rating : 4/5 (799 Downloads)
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Book Synopsis The Power of Metaphor by : Mark Jordan Landau

Download or read book The Power of Metaphor written by Mark Jordan Landau and published by American Psychological Association (APA). This book was released on 2014 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).


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