The One-Day Marketing Plan
Author | : Roman G. Hiebing |
Publisher | : McGraw Hill Professional |
Total Pages | : 347 |
Release | : 2004-06-21 |
ISBN-10 | : 9780071458528 |
ISBN-13 | : 0071458522 |
Rating | : 4/5 (522 Downloads) |
Download or read book The One-Day Marketing Plan written by Roman G. Hiebing and published by McGraw Hill Professional. This book was released on 2004-06-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.