The Next Cmo

The Next Cmo
Author :
Publisher : Archway Publishing
Total Pages : 141
Release :
ISBN-10 : 9781665711371
ISBN-13 : 166571137X
Rating : 4/5 (37X Downloads)

Book Synopsis The Next Cmo by : Peter Mahoney

Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.


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