The Next Cmo
Author | : Peter Mahoney |
Publisher | : Archway Publishing |
Total Pages | : 141 |
Release | : 2021-09-09 |
ISBN-10 | : 9781665711371 |
ISBN-13 | : 166571137X |
Rating | : 4/5 (37X Downloads) |
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.