The Meaningful Brand

The Meaningful Brand
Author :
Publisher : Springer
Total Pages : 226
Release :
ISBN-10 : 9781137365590
ISBN-13 : 1137365595
Rating : 4/5 (595 Downloads)
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Book Synopsis The Meaningful Brand by : N. Hollis

Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.


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