The Intimate Supply Chain

The Intimate Supply Chain
Author :
Publisher : CRC Press
Total Pages : 304
Release :
ISBN-10 : 9781420064988
ISBN-13 : 1420064983
Rating : 4/5 (983 Downloads)
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Book Synopsis The Intimate Supply Chain by : David Frederick Ross

Download or read book The Intimate Supply Chain written by David Frederick Ross and published by CRC Press. This book was released on 2008-06-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th


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