The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
| Author | : Margaret Mark |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 408 |
| Release | : 2001-02-06 |
| ISBN-10 | : UCSC:32106016345990 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark
Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw-Hill Companies. This book was released on 2001-02-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.
