The Hard Sell of Paradise

The Hard Sell of Paradise
Author :
Publisher : State University of New York Press
Total Pages : 458
Release :
ISBN-10 : 9781438487755
ISBN-13 : 1438487754
Rating : 4/5 (754 Downloads)

Book Synopsis The Hard Sell of Paradise by : Jason Sperb

Download or read book The Hard Sell of Paradise written by Jason Sperb and published by State University of New York Press. This book was released on 2022-03-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.


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