The Handbook of Key Customer Relationship Management
| Author | : Ken Burnett |
| Publisher | : FT Press |
| Total Pages | : 0 |
| Release | : 2001 |
| ISBN-10 | : 0273650319 |
| ISBN-13 | : 9780273650317 |
| Rating | : 4/5 (317 Downloads) |
Book Synopsis The Handbook of Key Customer Relationship Management by : Ken Burnett
Download or read book The Handbook of Key Customer Relationship Management written by Ken Burnett and published by FT Press. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
