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Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2002 - Publisher: FT Press
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawin
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2013 - Publisher: Pearson Education
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor
Language: en
Pages: 774
Pages: 774
Type: BOOK - Published: 2013-08-08 - Publisher: FT Press
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consum
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2004-10 - Publisher: Manchester University Press
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party