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The Entertainment Marketing Revolution
Language: en
Pages: 388
Authors: Al Lieberman
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: FT Press

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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi
Marketing Revolution!
Language: en
Pages: 328
Authors: Paul R. Gamble
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawin
The Definitive Guide to Entertainment Marketing
Language: en
Pages: 305
Authors: Al Lieberman
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Pearson Education

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor
Your Guide To Entertainment Marketing and Performance (Collection)
Language: en
Pages: 774
Authors: Al Lieberman
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: FT Press

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Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consum
The Political Marketing Revolution
Language: en
Pages: 268
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2004-10 - Publisher: Manchester University Press

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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party