The Economic Implications of Advertising (RLE Advertising)
Author | : Otto John Firestone |
Publisher | : Routledge |
Total Pages | : 195 |
Release | : 2013-05-02 |
ISBN-10 | : 9781136670213 |
ISBN-13 | : 1136670211 |
Rating | : 4/5 (211 Downloads) |
Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.