The Economic Implications of Advertising (RLE Advertising)

The Economic Implications of Advertising (RLE Advertising)
Author :
Publisher : Routledge
Total Pages : 195
Release :
ISBN-10 : 9781136670213
ISBN-13 : 1136670211
Rating : 4/5 (211 Downloads)

Book Synopsis The Economic Implications of Advertising (RLE Advertising) by : Otto John Firestone

Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.


The Economic Implications of Advertising (RLE Advertising) Related Books

The Economic Implications of Advertising (RLE Advertising)
Language: en
Pages: 195
Authors: Otto John Firestone
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

DOWNLOAD EBOOK

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis
The Economic Implications of Advertising
Language: en
Pages: 0
Authors: Otto John Firestone
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis
The Economics of Advertising (RLE Advertising)
Language: en
Pages: 252
Authors: Frederic Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

DOWNLOAD EBOOK

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre
Advertising at the Crossroads (RLE Advertising)
Language: en
Pages: 353
Authors: Max A. Geller
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

DOWNLOAD EBOOK

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici
Marketing (RLE Marketing)
Language: en
Pages: 219
Authors: Arnold K. Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

DOWNLOAD EBOOK

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to mark