The Disappearing Product

The Disappearing Product
Author :
Publisher : Edward Elgar Publishing
Total Pages : 386
Release :
ISBN-10 : 9781785360732
ISBN-13 : 1785360736
Rating : 4/5 (736 Downloads)

Book Synopsis The Disappearing Product by : Chris Bilton

Download or read book The Disappearing Product written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.


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