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The Definitive Guide to Social CRM
Language: en
Pages: 273
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Pearson Education

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Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
The Definitive Guide to Social CRM
Language: en
Pages: 273
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015-02-24 - Publisher: Pearson Education

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Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, mar
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Language: en
Pages: 306
Authors: Adam Metz
Categories: Business & Economics
Type: BOOK - Published: 2011-08-16 - Publisher: McGraw Hill Professional

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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game
The Small Business' Guide to Social CRM
Language: en
Pages: 219
Authors: Craig M. Jamieson
Categories: Business & Economics
Type: BOOK - Published: 2014-10-01 - Publisher: Packt Publishing Ltd

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If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you
The Complete Social Media Community Manager's Guide
Language: en
Pages: 338
Authors: Marty Weintraub
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: John Wiley & Sons

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A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and commu