Faithin Omaha eBook Collection

Increase your business's sales while cementing a satisfied customer base with author Joe DeRosa's invaluable new manual, The Customer Mindset. From the moment t

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been