Related Books

The Complete Idiot's Guide to Direct Marketing
Language: en
Pages: 394
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Penguin

DOWNLOAD EBOOK

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot's Guide to Marketing
Language: en
Pages: 490
Authors: Sarah White
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Penguin

DOWNLOAD EBOOK

In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Compl
The Complete Idiot's Guide to Guerrilla Marketing
Language: en
Pages: 356
Authors: Susan Drake
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Penguin

DOWNLOAD EBOOK

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch
The Complete Idiot's Guide to Cold Calling
Language: en
Pages: 340
Authors: Keith Rosen MCC
Categories: Business & Economics
Type: BOOK - Published: 2004-08-03 - Publisher: Penguin

DOWNLOAD EBOOK

Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that�
The Complete Idiot's Guide to Target Marketing
Language: en
Pages: 421
Authors: Susan Friedmann
Categories: Business & Economics
Type: BOOK - Published: 2009-08-04 - Publisher: Penguin

DOWNLOAD EBOOK

Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad