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In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Compl
Language: en
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Type: BOOK - Published: 2008 - Publisher: Penguin
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch
Language: en
Pages: 340
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Type: BOOK - Published: 2004-08-03 - Publisher: Penguin
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that�
Language: en
Pages: 421
Pages: 421
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Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad