The Chinese Consumer Market

The Chinese Consumer Market
Author :
Publisher : Elsevier
Total Pages : 241
Release :
ISBN-10 : 9781780632209
ISBN-13 : 1780632207
Rating : 4/5 (207 Downloads)
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Book Synopsis The Chinese Consumer Market by : Lei Tang

Download or read book The Chinese Consumer Market written by Lei Tang and published by Elsevier. This book was released on 2009-04-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. - The first book is in English made by Chinese researchers with a Chinese viewpoint of developments - Provides the management implications in different sectors of the Chinese economy - Predicts future trends


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