The Changing Landscape of Global Businesses
Author | : Babu George |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 299 |
Release | : 2018-11-07 |
ISBN-10 | : 9781527521100 |
ISBN-13 | : 1527521109 |
Rating | : 4/5 (109 Downloads) |
Download or read book The Changing Landscape of Global Businesses written by Babu George and published by Cambridge Scholars Publishing. This book was released on 2018-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.