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The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthe
Aspiration
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Categories: Philosophy
Type: BOOK - Published: 2018-03-01 - Publisher: Oxford University Press

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Becoming someone is a learning process; and what we learn is the new values around which, if we succeed, our lives will come to turn. Agents transform themselve
Playing to Win
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Authors: Alan G. Lafley
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Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and
The Asian Aspiration
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In 1960, the GDP per capita of Southeast Asian countries was nearly half of that of Africa. By 1986 the gap had closed and today the trend is reversed, with mor
The Age of Aspiration
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Authors: Dilip Hiro
Categories: History
Type: BOOK - Published: 2015-10-06 - Publisher: New Press, The

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Nearly four decades ago, Dilip Hiro's Inside India Today, banned by Indira Gandhi's government, was acclaimed by The Guardian as simply “the best book on Indi