The Brand Glossary
| Author | : Interbrand |
| Publisher | : Springer |
| Total Pages | : 142 |
| Release | : 2006-09-19 |
| ISBN-10 | : 9780230626409 |
| ISBN-13 | : 0230626408 |
| Rating | : 4/5 (408 Downloads) |
Book Synopsis The Brand Glossary by : Interbrand
Download or read book The Brand Glossary written by Interbrand and published by Springer. This book was released on 2006-09-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
