Faithin Omaha eBook Collection

Download or read book The Bloomsbury Handbook of Popular Music Video Analysis written by Lori A. Burns and published by Bloomsbury Academic. This book was released on 2019-10-03 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide and it continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. This study develops a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.