The Bare Bones Introduction to Integrated Marketing Communication
| Author | : Robyn Blakeman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 316 |
| Release | : 2009 |
| ISBN-10 | : 0742555410 |
| ISBN-13 | : 9780742555419 |
| Rating | : 4/5 (419 Downloads) |
Book Synopsis The Bare Bones Introduction to Integrated Marketing Communication by : Robyn Blakeman
Download or read book The Bare Bones Introduction to Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
