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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and serious
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In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling th
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The Economics of Attention
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If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are
Work's Intimacy
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This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices