Talk Triggers

Talk Triggers
Author :
Publisher : Penguin
Total Pages : 274
Release :
ISBN-10 : 9780525537274
ISBN-13 : 0525537279
Rating : 4/5 (279 Downloads)

Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.


Talk Triggers Related Books

Talk Triggers
Language: en
Pages: 274
Authors: Jay Baer
Categories: Business & Economics
Type: BOOK - Published: 2018-10-02 - Publisher: Penguin

DOWNLOAD EBOOK

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author
Triggers
Language: en
Pages: 273
Authors: Marshall Goldsmith
Categories: Business & Economics
Type: BOOK - Published: 2015-05-19 - Publisher: Crown Currency

DOWNLOAD EBOOK

Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in
Youtility
Language: en
Pages: 242
Authors: Jay Baer
Categories: Business & Economics
Type: BOOK - Published: 2013-06-27 - Publisher: Penguin

DOWNLOAD EBOOK

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong
Contagious
Language: en
Pages: 256
Authors: Jonah Berger
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Upper Saddle River, N.J. : Creative Homeowner,
Triggers
Language: en
Pages: 201
Authors: David Richo
Categories: Self-Help
Type: BOOK - Published: 2019-12-10 - Publisher: Shambhala Publications

DOWNLOAD EBOOK

The author of The Happiness Trap offers a self-help guide full of creative tools for managing triggers and trauma responses—so you can find peace in painful m