Superior Customer Value in the New Economy
Author | : Simon Ang |
Publisher | : CRC Press |
Total Pages | : 406 |
Release | : 2004-05-27 |
ISBN-10 | : 9780203501498 |
ISBN-13 | : 0203501497 |
Rating | : 4/5 (497 Downloads) |
Book Synopsis Superior Customer Value in the New Economy by : Simon Ang
Download or read book Superior Customer Value in the New Economy written by Simon Ang and published by CRC Press. This book was released on 2004-05-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin