Street Smart Franchising
Author | : Joe Mathews |
Publisher | : Entrepreneur Press |
Total Pages | : 289 |
Release | : 2011-05-01 |
ISBN-10 | : 9781613080238 |
ISBN-13 | : 1613080239 |
Rating | : 4/5 (239 Downloads) |
Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.