Strategies of Multinationals in Central and Eastern Europe
| Author | : Yordanka Chobanova |
| Publisher | : Springer |
| Total Pages | : 280 |
| Release | : 2009-08-21 |
| ISBN-10 | : 9780230250956 |
| ISBN-13 | : 0230250955 |
| Rating | : 4/5 (955 Downloads) |
Book Synopsis Strategies of Multinationals in Central and Eastern Europe by : Yordanka Chobanova
Download or read book Strategies of Multinationals in Central and Eastern Europe written by Yordanka Chobanova and published by Springer. This book was released on 2009-08-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
