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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Language: en
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Pages: 777
Type: BOOK - Published: 2015-11-18 - Publisher: Pearson Higher Ed
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ide
Language: en
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Type: BOOK - Published: 2003-02-28 - Publisher: MIT Press
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. export
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Pages: 347
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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to ach
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Pages: 288
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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme