Strategic Public Relations Management

Strategic Public Relations Management
Author :
Publisher : Routledge
Total Pages : 428
Release :
ISBN-10 : 9781135603632
ISBN-13 : 1135603634
Rating : 4/5 (634 Downloads)
DOWNLOAD EBOOK
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin

Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.


Strategic Public Relations Management Related Books

Strategic Public Relations Management
Language: en
Pages: 428

Strategic Public Relations Management

Authors: Erica Weintraub Austin
Categories: Business & Economics
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge

DOWNLOAD EBOOK

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Strategic Public Relations Leadership
Language: en
Pages: 186

Strategic Public Relations Leadership

Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account
Strategic Public Relations
Language: en
Pages: 174

Strategic Public Relations

Authors: Jennifer Gehrt
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Xlibris Corporation

DOWNLOAD EBOOK

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we
Cases in Public Relations Management
Language: en
Pages: 750

Cases in Public Relations Management

Authors: Patricia Swann
Categories: Business & Economics
Type: BOOK - Published: 2014-02-18 - Publisher: Routledge

DOWNLOAD EBOOK

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
Introduction to Strategic Public Relations
Language: en
Pages: 927

Introduction to Strategic Public Relations

Authors: Janis Teruggi Page
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-11-30 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet