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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet