Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions
Author :
Publisher : IGI Global
Total Pages : 344
Release :
ISBN-10 : 9781466662339
ISBN-13 : 1466662336
Rating : 4/5 (336 Downloads)
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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.


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