Sport, Culture and Advertising

Sport, Culture and Advertising
Author :
Publisher : Routledge
Total Pages : 287
Release :
ISBN-10 : 9781134298808
ISBN-13 : 1134298803
Rating : 4/5 (803 Downloads)
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Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson

Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.


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