Share This!

Share This!
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 193
Release :
ISBN-10 : 9781605094175
ISBN-13 : 160509417X
Rating : 4/5 (17X Downloads)

Book Synopsis Share This! by : Deanna Zandt

Download or read book Share This! written by Deanna Zandt and published by Berrett-Koehler Publishers. This book was released on 2010-06-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.


Share This! Related Books

Share This!
Language: en
Pages: 193
Authors: Deanna Zandt
Categories: Political Science
Type: BOOK - Published: 2010-06-14 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful to
Share This
Language: en
Pages: 260
Authors: CIPR (Chartered Institute of Public Relations)
Categories: Business & Economics
Type: BOOK - Published: 2012-07-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) So
Share This Too
Language: en
Pages: 341
Authors: CIPR (Chartered Institute of Public Relations)
Categories: Business & Economics
Type: BOOK - Published: 2013-08-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was
Share this Book
Language: en
Pages: 132
Authors: Ramia Mazé
Categories: Design
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

This is a critical time in design. Concepts and practices of design are changing in response to historical developments in the modes of industrial design produc
MCSE Training Guide (70-270)
Language: en
Pages: 760
Authors: Gord Barker
Categories: Computers
Type: BOOK - Published: 2002 - Publisher: Que Publishing

DOWNLOAD EBOOK

Annotation Expert Insight. Both authors are Microsoft-certified Windows XP specialists. Comprehensive. Organized according to the actual exam objectives, our Tr