Service Industries Marketing

Service Industries Marketing
Author :
Publisher : Routledge
Total Pages : 180
Release :
ISBN-10 : 9781135228903
ISBN-13 : 1135228906
Rating : 4/5 (906 Downloads)
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Book Synopsis Service Industries Marketing by : Mark Gabbott

Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.


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