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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Language: en
Pages: 320
Authors: John DeVincentis
Categories: Business & Economics
Type: BOOK - Published: 1999-02-05 - Publisher: McGraw Hill Professional

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In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers.
Getting Partnering Right
Language: en
Pages: 268
Authors: Neil Rackham
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: McGraw Hill Professional

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The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly alter
Pricing and Profitability Management
Language: en
Pages: 256
Authors: Julie Meehan
Categories: Business & Economics
Type: BOOK - Published: 2011-06-28 - Publisher: John Wiley & Sons

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The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to
Major Account Sales Strategy
Language: en
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Authors: Neil Rackham
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Type: BOOK - Published: 1989-01-01 - Publisher: McGraw Hill Professional

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An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competitio
Contemporary Selling
Language: en
Pages: 436
Authors: Mark W. Johnston
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Type: BOOK - Published: 2013-08-15 - Publisher: Routledge

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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships,