Research in Media Promotion

Research in Media Promotion
Author :
Publisher : Routledge
Total Pages : 379
Release :
ISBN-10 : 9781135665371
ISBN-13 : 1135665370
Rating : 4/5 (370 Downloads)
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Book Synopsis Research in Media Promotion by : Susan Tyler Eastman

Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.


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