Research Handbook on Brand Co-Creation

Research Handbook on Brand Co-Creation
Author :
Publisher : Edward Elgar Publishing
Total Pages : 448
Release :
ISBN-10 : 9781839105425
ISBN-13 : 1839105429
Rating : 4/5 (429 Downloads)
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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.


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