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Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional med
The Entertainment Marketing Revolution
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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi
Career Opportunities in Radio
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Type: BOOK - Published: 2010-04-21 - Publisher: Infobase Publishing

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Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
The Broadcaster's Guide to RBDS
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This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS).
Radio's Niche Marketing Revolution
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Pages: 274
Authors: Ashley Page Herweg
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"Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional me