Public Relations, Values and Cultural Identity
Author | : Enric Ordeix |
Publisher | : P.I.E-Peter Lang S.A., Editions Scientifiques Internationales |
Total Pages | : 0 |
Release | : 2015 |
ISBN-10 | : 2875742515 |
ISBN-13 | : 9782875742513 |
Rating | : 4/5 (513 Downloads) |
Book Synopsis Public Relations, Values and Cultural Identity by : Enric Ordeix
Download or read book Public Relations, Values and Cultural Identity written by Enric Ordeix and published by P.I.E-Peter Lang S.A., Editions Scientifiques Internationales. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.