Public Relations Metrics
| Author | : Betteke van Ruler |
| Publisher | : Routledge |
| Total Pages | : 435 |
| Release | : 2009-09-11 |
| ISBN-10 | : 9781135593261 |
| ISBN-13 | : 1135593264 |
| Rating | : 4/5 (264 Downloads) |
Book Synopsis Public Relations Metrics by : Betteke van Ruler
Download or read book Public Relations Metrics written by Betteke van Ruler and published by Routledge. This book was released on 2009-09-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
